The key to making this funnel work was to use a paid ad. We target married men and women ages 24 - 36 within a 10 to 15 mile radius of the church. We excluded people who already "like" the facebook page.
(This is SUPER important). We only want this ad to show to
"cold traffic." These are people who have NEVER heard of the church.
So once parents see the ad, they usually want more information, so they'll click "learn more" and enter an email address... Just like you did to get to this page! So yes, this method does work!
Once we have their email address, we have emails set to go out to the parents with useful parenting information that will help them on their journey into parenthood.
Now when this is setup in your church, the content that's sent to your avatar is totally us to you, and is based on the doctrine in your church. The only requirement is that it's useful to them and provides value to them.
So, after the parents have entered their email address and started consuming the content, eventually they'll start getting invitations to service. This works incredibly well, because by the time the invitation is sent, the parents have already received so much valuable information from your church. They are no longer a "cold audience." Now they're a part of your "warm audience" because they see your church as an authority in the community and are very aware of your presence.
The beautiful thing about a system like this is that it never sleeps. As long as the ads are running, then videos are being played, emails are being sent, and correspondence is going on 24/7. It's like evangelism on steroids! :-)
So, all of this is great, right? But setting it up requires quite a bit of technical knowledge and a budget for ads. If you would like to discuss having my team build a funnel for your church, then I'd be glad to have the discussion with you. It's a completely "done for you" service. We literally take care of everything.
Book your call and let's get rid of those attendance problems so your ministry can grow, and you can see more lives changed!