deliverables

PHASE 1 – CORE FUNNEL

Paid Traffic Sources

Google Grant (source 1) – Google offers a grant of $10K/month for advertising if you have 501c status. What this means is that when people go to Google and search “church near me” or similar terms in your city, your website will be in the top results with other paid businesses. On average, small towns generate 100,000 searches per month for “Church near me.”

  • 1 to 3 % of “church near me” traffic will visit the church if the website looks credible.
  • With spending $10k/month in ads, this means ~100 to 300 visits monthly.
  • Results in an additional $1000/month in revenue if half of visitors pay only $20 in offering (worst case).
  • This adds $12k annually in generosity / revenue to your church in the (worst case scenario).
  • Assuming a 10% retention rate, your membership is projected to increase by 120 people in only 12 months.

Facebook Cold Traffic (Source 2) – Facebook allows us to retarget people who visited your church website. It also allows us to target based upon interest and demographics. Utilizing facebook in conjunction with Google ads is the ultimate way advertise for your ministry.

Targeting & Content

• We will guide you on defining your churches target audience and begin crafting content that will resonate with this audience so that your ministry will have a solid foundation when we launch your first campaign.

• We’ll coach you through creating excellent content, which we will edit and polish for you prior to launching the first campaign. You will have access to our proven templates and examples to guide you through the content creation process.

• This is the heaviest part you will have to lift during the entire project.

• We will give you feedback on the content as you progress, tweak it with you, and go through each piece of content with you until its ready to go live.

• For video content — We will walk you through the recording process and how to make it sound and look its best.

• You will work one-on-one with us during the content creation process so we have a solid library of content that is suitable for attracting potential church visitors to opt-in for more content and communication from your ministry.

PHASE 2 – CORE FUNNEL

Member Acquisition Funnel Build

• The goal of the campaigns we will create together is to drive cold FB ads traffic, google search traffic, and any other traffic to register for full access to your content to get them into your ministries automated follow-up system. Everything else is on autopilot.

NOTE: We will build all ads and landing pages. A sample landing page for attracting youth and young adult (millennials) can be viewed on the following page: CLICK HERE

• We will work with you to create your ministries value proposition and narrow down exactly what makes your ministry unique. The verbiage here is crucial at making your ministry stand out.

• We will build the landing pages, which prospective members will utilize to request the specific content they want to download. This is the gateway into your ministries new automation.

• We will completely set up the automation software. This means that when someone opts-in for your content their contact information will be entered into your ministries automated follow-up system.

• We will program the automated follow-up post content consumption. (ActiveCampaign or Aweber is preferred – again I will get into more detail on tools later)

• We will completely setup and build out all automated reminders that go out dynamically based on the registrants preferences. For example, if a registrant indicates that he or she would like to attend a service, they will receive teaser information and reminders (including directions) on how to get to the service. This technique is a magnet for younger families.

• Reminders will go out through email and SMS text. We will also schedule automated test surveys and follow ups after someone visits the first service.

• Reminder emails and texts are designed to create value, anticipation, and eagerness to physically get to the church. Text open rates are about 90% on average, so this method is extremely effective.

• (Optional but recommended – retargetting) We will build out a service replay page on your website to host a recording of the sermon with a Call To Action (CTA) to go grab a time on your teams calendar for a one on one 5 minute prayer session – increases chance of attendance by 76%!

• We will setup and build out a calendar booking page integrated with calendar booking software (we’ll integrate it with your daily calendar such as iCal, GoogleCalendar, or Outlook, to prevent double bookings and make it easy for you to manage your calls)

• We will setup all calendar reminder emails that go out to scheduled call appointments in order to increase appointment show up rates.

• We will build a short questionnaire for you so you can get basic details and engage with them on the phone which will provide an opportunity for you to minister to them and establish a real connection.

• We will create 5 day push back “push to service sequence” that invites opt-in traffic back to service, or a one-time prayer session page if they did not reach out previously.

• This is the key to extract all of the potential visitors from the funnel.

• Once the “busy work” of building the funnel is complete we will work together to fill your funnel with new prospective members that will filter through into real time visits and one on one prayer calls that convert into visits.

PHASE 3 – SECONDARY FOLLOWUP FUNNEL

 3 Video Member Engagement Funnel

• There WILL be a high percentage of prospects that register for your content that DO NOT take action immediately or even with-in the first week of entering your list. Maybe the content just didn’t resonate with them or maybe they couldn’t make it or maybe the topic was good but not perfect enough to get them to visit your church.

• This is why we like to build you a secondary 3 video series funnel to push your “non-action taker” prospective visitors through to bubble up even more visits and calls for you! We will guide you through this and actually build and connect this up to your primary content funnel. All you have do to is record 3 quick video and hand them over to us. Easy peasy, right? We’ll guide you through this process.

PHASE 4 – LONG TERM NURTURE SEQUENCE

• Don’t let non-action takers fade off!! Just because they didn’t visit your church or book a call after the secondary video training series funnel doesn’t mean they are not interested in your ministry.

• We will have our expert copy writers create UNIQUE and professionally written email copy for you. Then we will build it into your funnel to keep in front of your prospective members so when THEY are ready to take action… YOUR CHURCH will be the first church they think of.

• (we will build a CUSTOM long term nurture email sequence that sends 1 email per week for 5 weeks)

PHASE 5 – WEB SITE & MOBILE APP (Optional)

• Having an eye catching website is crucial for success utilizing methods in digital strategy. If you already have a website, we will enhance it to make sure its ready for paid traffic. We will also manage it and be sure that your hosting, encryption and security is up to industry standard.

• A mobile app is crucial for streamlining your church communications process, and simplifies online giving. We’ll propose a custom app with the right functionalities that your particular needs and we’ll set out to develop it.

• Text-in-church: Utilizing text messages is the glue that ties everything together. We partner with text in church to ensure that your church communication process utilizes text messages to boost engagement with existing members and prospective members.

POST FUNNEL COMPLETION

Ongoing Management, Weekly Open Office Hours, Coaching, Tracking Spreadsheets, Support, and more.

• After your funnel is live and converting at rates that are acceptable, we will continue to optimize your ads, and continue to build more funnels and content for your ministry so that we can maximize your reach. We’ll manage the retargetting, which includes pixel setup, audiences, ad creative, and more so that we can build upon the great foundation that we’ve established along the way.

• We will revamp your website and mobile app to enhance user experience from potential guests and existing members. If you don’t have a website or mobile app, we will provide a quote to develop these tools for your ministry at a very affordable cost.

• You will have access to our STEP BY STEP screen training which will walk you through EXACTLY what to do if you would like to add additional content or make any changes in real time, while your funnel is live.

• We will be here for support along the entire ads setup process and if you get stuck… Our team will hop on a screen share call and walk you through any roadblocks so that we can quickly launch your first campaign to get members in the door.

• Work with our team to optimize your Facebook Ads Campaigns so that you are in range of our baseline funnel numbers to make sure you are where you should be as far as Cost Per Visit, Registration Conversion %, No. of prayer requests are concerned. Anything out of range will be adjusted by our team.

• We will help you figure out any other things as we go such as, structuring, tweaking, and knowing how to scale the campaign.

• We provide unlimited support which you may need for tweaking, testing, and questions with ads, funnel, content consumption stats, email stats, and anything else.

• We will help you get your DATA tracked so you have a visual on what is happening with your new funnel. Clarity on the process and knowing what is working or not working is key to success.